AI Insights · Timothy · January 2025
Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand Q4 2024
Explore the performance trends of the top meal kit and specialty foods apps in New Zealand for Q4 2024, focusing on downloads and active user metrics.
In the fourth quarter of 2024, the performance of the top five delivered meal kits and specialty foods applications in New Zealand showed varied trends across downloads and active users, as reported by Sensor Tower.
My Food Bag experienced fluctuations in weekly downloads, beginning at around 520 and peaking at 612 in early November. The latter part of the quarter saw a decline, reaching a low of 218 before closing the year at 432.
HelloFresh: Meal Kit Delivery saw a peak in weekly downloads at 603 in late October. Active users initially increased from 15K to over 16.6K in late November, followed by a noticeable decline to 5.8K by the end of December.
Vivino: Drink The Right Wine maintained consistent download numbers, culminating in a peak of 327 in late December. Revenue showed a steady rise, ending the quarter at $182. Active users also increased steadily, ending at 526.
Youfoodz: Custom Meal Plan had minimal download activity with sporadic peaks, including a high of 31 in early October.
Factor_ Prepared Meal Delivery showed minimal download activity throughout the quarter. Active users decreased gradually from 351 to 280 by the end of December.
For more detailed insights and data, visit Sensor Tower's comprehensive reports.
